I was recently hired by the lovely and talented Dana Ward of Lime Design to photograph her new professional headshots. In business, professional headshots are very important. They are sometimes the “first impression” when someone is looking for your service or a professional in your field. They can speak volumes about your personality, and even, the quality of your business. Of course, I am a photographer, so I may be biased as to the importance of one’s photography, but personally, I steer clear of any businessman or woman with a pixelated photo, cropped out of last year’s Hawaiian vacation. (facebook excluded)
For Dana’s headshots, we wanted to photograph her in an environmental portrait style, instead of in the studio, to add some depth and connection to her business. We chose The Loft in downtown Bend as a great location for her. She is one of Central Oregon’s premier home stagers, so having an intimate and warm atmosphere went well in defining her as a professional in her field.
What’s your field or area of expertise? Do your headshots help portray your branding and convey the image you want for your business?
Yesterday I had the pleasure of photographing imagery for the design and branding firm, Studio Absolute. Russ and Cheryl McIntosh are not only incredible people and good friends of mine, but they are also so talented in their field. They provide high end design solutions and branding to drive the right clients to your business.
Studio Absolute recently moved to a new location in Tumalo, Oregon and needed imagery for their marketing collateral. I photographed the exterior and interior of their new space, as well as some imagery showing the details within their space. In addition, I wanted to do something fun to showcase them around their space, so we worked with some blurred motion within an interior image of their office.
After receiving their images, Cheryl had this to say… “As a branding and design firm, every touchpoint of our business is under the microscope for its ability to reach and inspire the target market. After trusting Paula to tell several of our clients’ stories through photography, we knew she would do a great job showcasing our new studio. She exceeded our expectations on timing and the quality of the work. We keep asking ourselves, ‘How did she do that?'” Cheryl continues…
“We have a good, quality camera and an eye for design, so we had taken a lot of our own shots of the studio. But we were blown away with Paula’s ability to make our space come alive with her creativity and lighting expertise. Just like hiring a designer–it’s well worth bringing on a trained professional verses a skilled hobbyist. We’re thrilled with the results.”
Below are a few examples of what came out of our time together yesterday. Enjoy!
I simply love my job. I feel incredibly blessed to feel like I’m doing exactly what I was intended to do. What’s even better than that? Amazing clients! On a recent project, I was hired by Lenity Group, a large architectural and planning firm in Salem, Oregon to photograph their office building and staff head shots for their new branding and website project.
For this shoot, I worked in collaboration with the wonderfully talented branding and design firm, Studio Absolute, to photograph images that speak to the branding and marketability of the architectural firm. Together, we had a blast working with Lenity Group and their amazing staff to ensure that their personalities and professionalism came through in each image. Below, I have included samples of my images from the photo shoot as well as the final work in context to Lenity’s new website. To view the entire site, visit: www.lenitygroup.com
SIDE NOTE: Hiring a professional branding and design firm like Studio Absolute doubles the impact of the quality photography you have interested in. A good marriage of professional photography and design captures the attention of your audience and makes the most of your marketing dollars.