Wow, it’s been ages since I’ve blogged. I wholeheartedly blame becoming a mother (to the world’s cutest baby girl, might I add), but it’s a legitimate excuse. Entrepreneurship is more than full-time gig as you are in charge of every aspect, detail, decision and it’s hard to turn your mind off from ideas, inspirations, and dreams. Adding motherhood to that mix, and well, blogging got pushed to the back burner. Now, that being said, I also wholeheartedly believe it’s important. A kind of debrief from the work we are so passionately creating, as well as a working documentation of the process and behind the scenes nuances that you don’t always get from a portfolio page on a website.
I was fortunate enough to land the Lawless Beauty Campaign from 1650 Agency, here locally in San Diego, and immediately loved the brief. Not only is Annie Lawless taking the world by storm with her new line of Natural AF Cosmetics, but she is a gorgeous model for her brand and so gracious to work with. From the start, we wanted the look to be something all-natural, both with tonality of the imagery and also minimal wardrobe and styling. For lighting, we definitely wanted bold but also very flattering as it’s for her cosmetic line. I love how they turned out and how they’re being used for her brand.