{"id":1556,"date":"2013-01-19T02:27:37","date_gmt":"2013-01-19T10:27:37","guid":{"rendered":"https:\/\/blog.paulawattsphotography.com\/?p=1556"},"modified":"2013-01-19T02:27:37","modified_gmt":"2013-01-19T10:27:37","slug":"before-after-lighting-matters","status":"publish","type":"post","link":"https:\/\/blog.paulawattsphotography.com\/before-after-lighting-matters\/","title":{"rendered":"Before &#038; After. Lighting Matters."},"content":{"rendered":"<p>Lighting Matters. Period.<\/p>\n<p>If you&#8217;re a fellow photographer: learn it, breathe it and utilize it to acquire the results you desire for your imagery. If you&#8217;re a potential client, looking for a professional photographer to hire for a project: make sure you choose a photographer that has a discerning eye concerning light. Choosing a photographer that knows how to manipulate light to give you the appropriate look and mood for your advertising campaign or editorial spread is\u00a0<em>crucial<\/em>.<\/p>\n<p>Below is a before and after photo from an editorial photo shoot I did for <a href=\"http:\/\/www.oregonhomemagazine.com\/\" target=\"_blank\">Oregon Home Magazine<\/a>. Adding proper lighting and balancing it with right time of day can turn a dull and mundane photograph into something that pops off the page&#8230; And, let&#8217;s face it, isn&#8217;t that what everyone wants?<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1559\" alt=\"architectural photographer exteriors Portland Oregon\" src=\"https:\/\/blog.paulawattsphotography.com\/wp-content\/uploads\/2013\/01\/before-after-web-BLOG.jpg\" width=\"580\" height=\"450\" srcset=\"https:\/\/blog.paulawattsphotography.com\/wp-content\/uploads\/2013\/01\/before-after-web-BLOG.jpg 580w, https:\/\/blog.paulawattsphotography.com\/wp-content\/uploads\/2013\/01\/before-after-web-BLOG-300x232.jpg 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1566\" alt=\"yoga rooms modern architecture reflection photographer\" src=\"https:\/\/blog.paulawattsphotography.com\/wp-content\/uploads\/2013\/01\/Belluschi-web-BLOG-52.jpg\" width=\"580\" height=\"866\" srcset=\"https:\/\/blog.paulawattsphotography.com\/wp-content\/uploads\/2013\/01\/Belluschi-web-BLOG-52.jpg 580w, https:\/\/blog.paulawattsphotography.com\/wp-content\/uploads\/2013\/01\/Belluschi-web-BLOG-52-200x300.jpg 200w, https:\/\/blog.paulawattsphotography.com\/wp-content\/uploads\/2013\/01\/Belluschi-web-BLOG-52-334x500.jpg 334w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lighting Matters. Period. If you&#8217;re a fellow photographer: learn it, breathe it and utilize it to acquire the results you desire for your imagery. If you&#8217;re a potential client, looking for a professional photographer to hire for a project: make sure you choose a photographer that has a discerning eye concerning light. Choosing a photographer&#8230;<\/p>\n","protected":false},"author":503,"featured_media":1557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[13],"tags":[33,407,98,403,204,404,406,277,402,405],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.paulawattsphotography.com\/wp-json\/wp\/v2\/posts\/1556"}],"collection":[{"href":"https:\/\/blog.paulawattsphotography.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.paulawattsphotography.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.paulawattsphotography.com\/wp-json\/wp\/v2\/users\/503"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.paulawattsphotography.com\/wp-json\/wp\/v2\/comments?post=1556"}],"version-history":[{"count":3,"href":"https:\/\/blog.paulawattsphotography.com\/wp-json\/wp\/v2\/posts\/1556\/revisions"}],"predecessor-version":[{"id":1568,"href":"https:\/\/blog.paulawattsphotography.com\/wp-json\/wp\/v2\/posts\/1556\/revisions\/1568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.paulawattsphotography.com\/wp-json\/wp\/v2\/media\/1557"}],"wp:attachment":[{"href":"https:\/\/blog.paulawattsphotography.com\/wp-json\/wp\/v2\/media?parent=1556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.paulawattsphotography.com\/wp-json\/wp\/v2\/categories?post=1556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.paulawattsphotography.com\/wp-json\/wp\/v2\/tags?post=1556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}